In 2016 I was named Finalist, Commercial Photographer of the Year in the AIPP award with the Australian Institute of Professional Photography.
After entering the Illustrative Category in 2015 I decided to turn my attention to the advertising field. My work had been attracting attention commercially and I had been undertaking projects with national and international clients. These clients have shared with me that it is my unique style, and the way I create a reality from fantasy, that has drawn them to my art.
In a surprising turn of events, I’ve now been presented the title of AIPP Commercial Photographer of the Year for 2016, 3 years on. This was an outcome of the prior winner breaching the rules, and having all her awards rescinded between 2015 to current. It was a massive undertaking for the AIPP committee to work through and determine the rightful winners. I’m proud to have been presented this accolade and am thrilled to share with you my winning portfolio from 2016 and a little behind the scenes.
My Award Winning Entries
The classic story of Rumpelstiltskin sells the idea if Growth Financial helping clients achieve true wealth.
A behind the scenes look at the creation of Rumpelstiltskin
Dare to Be.
A hair colour ad that humorously challenges viewers to try something different.
Falling Beyond – Gear VR
This piece is a concept project showcasing the Samsung Gear Virtual Reality system.
The image was initially created as a demonstration image during my London workshop at Amersham Studios. If you are interested in learning how to create this style of compositing, the workshop will be released soon as a full recording (of the two days) available for purchase from Amersham Studios.
A Speed Edit of Falling Beyond
NB: This first version included some stock from Image Manipulation Store, which I talk about during the workshop. In order to enter this piece into the AIPP APPA awards, I needed to replace the stock layers with photographic layers I’d taken myself. I did this and also created a tutorial about how to create atmospheric stock, which you can view as a member here: https://storyart.education/photographing-atmosphere-overlays-smoke-steam-dust-and-dirt/
Land for Wildlife
This concept piece was actually created around 1 year ago. At the time I shelved it, but wanted to come back later and refine the artwork. I decided the Advertising APPA awards was the perfect place for this story telling social piece.
Thank you to the AIPP for supporting the photography industry and striving for excellence.
I want to personally thank Kayell Australia, Robert, Michael, Zach, Scott, Cam and the rest of the team. I couldn’t have presented my talks without you. Always going over and above. I really appreciate everything.
EIZO Australia – I ensure my work is perfect and ready for entry on my EIZO monitor, it’s a crucial tool in my workflow.
Canson Infinity – My work was printed on a variety of Canson papers including BFK and Baryta.