2016 Advertising Photographer of the year Finalist

Last night at the Gala Dinner I was named finalist in the 2016 Advertising Photographer of the Year in the AIPP – Australian Institute of Professional Photography.

After entering the Illustrative Category last year I decided to turn my attention to the advertising field. My work has been attracting attention commercially and I have been undertaking projects with national and international clients. These clients have shared with me that it is my unique style, and the way I create a reality from fantasy, that has drawn them to my art.

I entered 4 advertising pieces into the prestigious awards and in addition to attaining recognition as finalist I also earned enough points to achieve Associate in my second year of entering.

Some of these entries are never before seen pieces, so although I’m revealing them here in this post, I will also release further behind the scenes videos and detail about the specific works in future posts.

My Award Winning Entries

Growth Financial/Rumplestiltskin

The classic story of Rumpelstiltskin sells the idea if Growth Financial helping clients achieve true wealth.

Growth FInancial Rumpelstiltskin

A behind the scenes look at the creation of Rumpelstiltskin


Dare to Be.

A hair colour ad that humorously challenges viewers to try something different.

Dare to Be


Falling Beyond – Gear VR

This piece is a concept project showcasing the Samsung Gear Virtual Reality system.


The image was initially created as a demonstration image during my London workshop at Amersham Studios. If you are interested in learning how to create this style of compositing, the workshop will be released soon as a full recording (of the two days) available for purchase from Amersham Studios.

CLICK HERE to register your interest.

A Speed Edit of Falling Beyond

NB: This first version included some stock from Image Manipulation Store, which I talk about during the workshop. In order to enter this piece into the AIPP APPA awards, I needed to replace the stock layers with photographic layers I’d taken myself. I did this and also created a tutorial about how to create atmospheric stock, which you can view as a member here: https://storyart.com.au/photographing-atmosphere-overlays-smoke-steam-dust-and-dirt/

Land for Wildlife

This concept piece was actually created around 1 year ago. At the time I shelved it, but wanted to come back later and refine the artwork. I decided the Advertising APPA awards was the perfect place for this story telling social piece.

Land for Wildlife


Thank you to the AIPP for supporting the photography industry and striving for excellence.

Congratulations to all the category winners and overall winner Lisa Saad.

Thank you to all the sponsors, the Australian Marketing Institute that sponsored my category and also the sponsors of the awards and event.

I want to personally thank Kayell Australia, Robert, Michael, Zach, Scott, Cam and the rest of the team. I couldn’t have presented my talks without you. Always going over and above. I really appreciate everything.

EIZO Australia – I ensure my work is perfect and ready for entry on my EIZO monitor, it’s a crucial tool in my workflow.

Canson Infinity – My work was printed on a variety of Canson papers including BFK and Baryta.

Tether Tools, Wacom Australia, Canon Australia, Adobe Photoshop and all the other incredible tools at my finger tips that make my work streamlined and productive.


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